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San Fransico - Dubai

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+1-415-234-3727 | +971-50-952-1910

San Fransico | Dubai

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Digital Media

Your phone buzzes. You’ve got mail! Quick check. This is your first interaction with a new customer. But for the customer, so much has happened already. They’ve been through a whole journey before placing their order. Understanding this customer journey will give you insight into the buying behavior of consumers so you can improve your marketing strategy. In this article, we explain the customer journey and how your website can guide visitors along the way.   What is the customer...

Lots of business owners assume that having a social media profile for their business is enough. Maybe you already have a Facebook page and some pretty good reviews on social media (or at least no one has called you the “worst restaurant ever”). That’s great. But there are some problems with this strategy. First, you’ll always be dependent on the social media platform you choose. Algorithms change, rules change, and what’s working one day might not work...

Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. Where do you turn? Most likely you’ll turn to Google, and subsequently a Google My Business listing, on your smartphone to find a close restaurant with good reviews and some appetizing photos. Now imagine you own that restaurant....

What is the ultimate dream that every online website owner sees for his/her website? If you have been in the business for a long time then you would know the answer to that. To appear on Google search is one of the biggest dreams that online website owners have. That too, on the first page because let’s face it, people that we all don’t even bother checking the websites that come on the second page of the Google search. But how...

People search the internet for businesses, products, services, etc. The days of relying on phone books are long gone. If someone needs to find information, they are most likely turning to the internet to find it. When they search for something you offer or specifically for your business, you want to show up- and not just show up- but show up and look good. Looking good is important because your website is often your first impression you...

Wondering what SEO means and how it can help your business? SEO is affordable and effective, allowing you to reach new customers and increase sales. Let’s dig deeper into SEO and how it can benefit your business. What is SEO? SEO, or Search Engine Optimization, means setting up your website and content to show up through online search results. While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they...

Branding can be defined as the process involved in creating a specific and unique identity, name, and an image of the company or the product in the market and in the minds of the consumers through the various marketing, advertising, and promotional campaigns having a consistent theme and a message. The main objective of branding is to establish a significant and distinguished presence in the market and the industry as a whole that attracts loyal customers and...

A brochure is an informative document that is used for the promotional and advertising purposes by any company or organization to their existing and prospective customers. Its main purpose is to enlighten the target audience about the brand and its products and services in an exhaustive manner. Important aspects of the brochure:   The brochure can be designed as a bi-fold, tri-fold, leaflet, and it can go up to any number of pages depending on the content of...

1. Optimize your website for mobile With 80% of Internet users regularly browsing the web on a mobile device and Google’s recent decision to reduce the search engine ranking of websites that aren’t optimized for smaller screens, it’s become essential that your website is mobile friendly. You can test here if your website is considered mobile friendly by Google. 2. A blog for the ‘long tail’ We recently noticed that a client of ours gets 80% of their website traffic from...

In today’s world, if your business isn’t online, you’re missing out on a huge number of potential customers. This is true for any business, but especially so for restaurants. With 57 percent of guests researching restaurants online before they go, you don’t just need a website – you need a great one. So what should you include on your top-notch restaurant website?   Focus on the following elements: Quality design Updated menu Reservation options Online ordering Contact information Social...