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Your phone buzzes. You’ve got mail! Quick check. This is your first interaction with a new customer. But for the customer, so much has happened already. They’ve been through a whole journey before placing their order. Understanding this customer journey will give you insight into the buying behavior of consumers so you can improve your marketing strategy. In this article, we explain the customer journey and how your website can guide visitors along the way.   What is the customer...

Lots of business owners assume that having a social media profile for their business is enough. Maybe you already have a Facebook page and some pretty good reviews on social media (or at least no one has called you the “worst restaurant ever”). That’s great. But there are some problems with this strategy. First, you’ll always be dependent on the social media platform you choose. Algorithms change, rules change, and what’s working one day might not work...

Unless you’re a small business owner who is not interested in growing your brand, you definitely need a website! Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. Still not sure how having a website will help you grow your business? Here are eight reasons every business needs a website: 1. Your customers expect it. If this were the only reason on the list, it would be...

Branding can be defined as the process involved in creating a specific and unique identity, name, and an image of the company or the product in the market and in the minds of the consumers through the various marketing, advertising, and promotional campaigns having a consistent theme and a message. The main objective of branding is to establish a significant and distinguished presence in the market and the industry as a whole that attracts loyal customers and...