5 Types of Branding and The Benefits of Branding
Branding can be defined as the process involved in creating a specific and unique identity, name, and an image of the company or the product in the market and in the minds of the consumers through the various marketing, advertising, and promotional campaigns having a consistent theme and a message. The main objective of branding is to establish a significant and distinguished presence in the market and the industry as a whole that attracts loyal customers and...
